쌀의 유통경로별 소비자들의 품질인식 및 특성에 관한 연구;대안적 농식품 네트워크 논의를 중심으로

The Consumers' Perception of Rice Quality and Characteristics of Its Distribution Channel

  • 채종현 (서울대학교 농업생명과학대학) ;
  • 김성수 (서울대학교 농업생명과학대학) ;
  • 이민수 (농촌진흥청 농촌자원개발연구소)
  • 발행 : 2007.06.30

초록

The objectives of this study were to identify the cause of consumers for purchasing foods from various distribution channels, and to compare with characteristics of consumers by each distribution channel. The distribution channels as the basis of comparison were four types namely, the consumer cooperatives / environment-friendly specialized stores, large retail discount stores, direct marketing and parents / relatives. The researcher developed a questionnaires, and a total of 190 questionnaires were collected and 186 of them were analyzed. The data were analyzed utilizing the SPSS-WIN 12.0K program and major statistical technique were mean, percentage, t-test, Chi-square test, ANOVA. There were differences in the quality perception, demographical characteristics, relationship with rural communities and personal experiences of the consumers according to the distribution channels.

키워드