Journal of the Korean Home Economics Association (대한가정학회지)

The Korean Home Economics Association (대한가정학회)
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Consumer Attitude and Satisfaction with Well-being Products: A Focus on the Expectation-disconfirmation Paradigm

소비자의 웰빙태도 및 웰빙상품에 대한 만족도 : 기대-불일치 패러다임을 중심으로

  • Nam, Su-Jung (Research Institute for Human Ecology, Inha University) ;
  • Yoo, Hyun-Jung (Department of Housing/Interior Design & Consumer Studies, Chungbuk National University)
  • 남수정 (인하대학교 생활과학연구소) ;
  • 유현정 (충북대학교 생활과학대학 주거환경.소비자학과)
  • Published : 2007.06.30
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Abstract

The purpose of this study was to explore the well-being attitude and use the expectation-disconfirmation model to assess consumer satisfaction with well-being products. The consumer expectations, performance and disconfirmation scales were composed of 7 items of 5-likert scales. Consumer satisfaction with well-being products was measured with one-item-measurement scale. The results of this study are as follows. 1. The well-being attitude consists of 4 factors. : consumption of the well-being products, pursuit of mental well-being, criticism of commercial fashion, and pursuit of harmony with natural life. 2. Well-being attitude influences the consumers' expectation, performance, and satisfaction with well-being products. 3. Consumer expectation for well-being products has no influence on satisfaction, but performance and disconfirmation have a high degree of influence on satisfaction.

Keywords

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