Abstract
This paper considers the case study of the change management and business innovation of the rail construction agency fer overcoming the crisis it faced in early stage. It will provide the suitable innovation techniques of each change stage. Also, each phase it evaluated the change degree of organization culture especially by the six box model of Weisbord and the Quinn's model. For the Period of Change, organization culture will grow about 10% and harmonize with 4 competitive organization culture; community, innovation, hierarchy, product. Only, it discovered that the difference of the current culture and rho organizer' wish is considerable by the Quinn's model. It wilt be able to describe the innovation fatigue which the organizers feel in the change of organization culture. For the successful innovation, it wilt have to be managed properly and the new innovation technique will have to be developed for solving.