The Research Journal of the Costume Culture (복식문화연구)
- Volume 15 Issue 6
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- Pages.917-928
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- 2007
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- 1226-0401(pISSN)
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- 2383-6334(eISSN)
Hairdo Attitude.Hairdo Involvement Importances and Differences Depending on Age
헤어 태도.헤어 관여의 중요도와 연령에 따른 차이
- Lee, Hye-Won (Dept. of Clothing, Kyungwon University) ;
- Kim, Mi-Young (Dept. of Clothing, Kyungwon University)
- Published : 2007.12.31
Abstract
The purposes of this study were to investigate the hairdo attitude and hairdo involvement importances and differences depending on age. For the experimental work, questionnaires for research are prepared and asked to people who are women living in Seoul and Kyoung-Ki Do. They are collected from September to October 2006. 406 questionnaires are used in the analysis. The collected data were 'analyzed by using SPSS 12.0 software with factor analysis, Cronbach's alpha, paired T-test, and T-test. The results of this study were as follows; To analyze differences in the hairdo attitude and the hair involvement depending on different age groups, two groups were identified: one group of women aged