Journal of the East Asian Society of Dietary Life (동아시아식생활학회지)

The East Asian Society of Dietary Life (동아시아식생활학회)
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The Efficiency and Business Strategy of Contract-Foodservice Operations using Data Envelopment Analysis

DEA기법을 도입한 위탁 급식 점포의 효율성과 사업 전략에 관한 연구

  • Choi, Kyu-Wan (Dept of Hospitality & Tourism Management, Purdue University) ;
  • Park, Ju-Yeon (Dept. of Culinary & Restaurant Management, Kyunghee University)
  • 최규완 (퍼듀대학교 호스피탈리티 경영학과) ;
  • 박주연 (경희대학교 조리외식경영학과)
  • Published : 2007.10.31
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Abstract

The aims of this study was to suggest a new efficiency measurement indicator for evaluating the management efficiency of decision making units(DMUs) in the contract foodservice industry. The data envelopment analysis(DEA) model which considers multiple inputs and outputs and looking for benchmarks, was used to compare the productivity of DMUs. We considered sales, profits, and customer satisfaction as output variables and it adopted food cost, labor cost and administrative expense as input variables. The results of applying DEA revealed relatively efficient types of business and service types. The efficiency of school units was highest and the mired service type was the most efficient one. In this study the CCR model efficiency was analysed with profit and the customer satisfaction index by the matrix method. DEA efficiency was correlated with profit but there was no correlation between DEA efficiency and the customer satisfaction index.

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