Abstract
The purpose of this study was to provide for the useful fundamental data to enterprise which produces the natural-dyed clothing products by investigating with the holding conditions and pursuit of wearing images. The subjects were females aged 20 to 59, a questionnaire was developed by the researcher and distributed to 237 females. A sample of 223 females responded to the questionnaire. Data analyses were processed by SPSS WIN 10.0 Program; Frequency count and percentage, $X^2-test$, ANOVA and Duncan's multiple range test were used for statistical analysis. The results of this study were as follows: First, there were significant differences in holding items, period and private ownership according to age, any academic background and a monthly income. Second, the result by classification of the pursuit of wearing images could be identified four factors: factor 1) sexual and feminine image, factor 2) simple and common image, factor 3) comfortable and natural image and factor 4) dynamic image.