References
- Aaker J (1997): Dimensions of brand personality. J Marketing Res 34: 347-356 https://doi.org/10.2307/3151897
- Baek SH (2003): Analysing and estimating of the brand equity for fast food company: comparison of international and local brands between Korea vs Philipines, pp.115-127, Doctorate thesis, Yonsei University
- Bejou D, Wray B, Ingram TN (1996): Determinants of relationship quality: an artificial neural network analysis. J Business Res 36: 137-143 https://doi.org/10.1016/0148-2963(95)00100-X
- Blackston M (1993): Beyond brand personality: Building brand relationship in brand equity and advertising: Advertisings role in building strong brands, pp.113-124, Hillsdale, NJ
- Chae SI (2005): Marketing investigation theory, 3rd ed. p.200, B & M books, Seoul
- Choi H (2002): The effects of strategic co-branding card on the buying behavioral intention of customers (focusing on hotel restaurants), p.114, MS thesis, Kyunggi University
- Choi JI (2003): Brand's attitude toward consumer purchasing behavior: It's role in the consumer-brand relationship, pp.48-60, Masters thesis. Hong Ik University
- Crosby LA, Evans KR, Cowles D (1990): Relationship quality in services selling: an Interpersonal Influence Perspective. J Marketing 54: 68-81 https://doi.org/10.2307/1251817
- Dorsch MJ, Swamson SR, Kelly SW (1998): The role of relationship quality in the stratification of vendors as perceived by customers. J Acad Marketing Sci 26(2): 128-142 https://doi.org/10.1177/0092070398262004
- Fornell C, Wernerfelt B (1987): Defensive marketing strategy by customer complaint management: a theoretical analysis. J Marketing Res 24: 337-346 https://doi.org/10.2307/3151381
- Fournier S (1998): Consumers and their brands: developing relationship theory in consumer research. J Marketing Res 24: 343-373
- Huh KO, Bae MK, Kim KO, Lee SS, Park SY (2003): Research methodology and statistic in life science, p.112, Kyomunsa, Seoul
- Kang SW (2004): The study on the effects of promotions by family restaurants on customer satisfaction and revisit - centered on coupon and memegership card-, p.67, Masters thesis, Sejong University
- Keller KL (2003): Strategic brand management: building, measuring, and managing brand equity. Prentice-Hill, NJ
- Kim HA (2005a): Effect of the consumer-brand relationship quality on the brand loyalty in the fast food restaurant in Masan Korea. J Korean Sco Food Sci Nutr 34(4): 489-495 https://doi.org/10.3746/jkfn.2005.34.4.489
- Kim HA (2005b): Effect of the consumer-brand relationship quality on custoemr satisfaction on the fast food restaurant in Masan, Korea. J Basic Sci 21: 61-70
- Kim HA (2006): A study on the determinants affecting consumer's perception on consumer-brand relationship quality in the fast food restaurant. Korean J Nutrition 39(2): 201-211
- Kim HB, Lee SM (2000): A study on the increasing brand image & brand equity in the family restaurant. Hotel Toursim Res 3: 239-257
- Kim HS, Ryoo KM (2003): A study on relationship among restaurant brand image, service quality, price acceptability and revisit intention. Korean J Culinary Res 9(4): 163-178
- Kim KS (2002): A study on brand value according to brand image in restaurant business. J Tourism Res 16(2): 1-12
- Kotler P (1992): It's time for total marketing. Business Week Advance Executive Brief p.2
- Lee JE (2000): A study on the consumer-brand relationship - focused on consumer's life story interviews-, p.1, Masters thesis, Seoul National University
- Lee JS, Kim EK (2003): The relationship amongs image, guest's satisfaction, and brand loyalty of family restaurant. Tourism Leisure Res 15(2): 99-118
- Lee KM (1999): Effect of brand personality on the consumer-brand relationship quality - focused on consumer's self monitoring, pp.10-11, Masters thesis, Seoul National University
- Lee YW (2003): The development of the measurement scale for the consumer- brand relationship quality, pp.1, 48-51, Masters Thesis, Yonsei University
- Legace RR, Robert D, Jule BG (1991): The relevance of ethical salesperson behavior on relationship quality: the pharmaceutical industry. J Personal Selling Sales Management 11: 39-47
- Lim BH, Ahn KH, Joo YW (2003): The empirical study of the relative influence of brand personality and product attributes in the brand choice. Marketing Res 18(4): 1-21
- Nunnally JC (1978): Psychometric theory, McGraw-Hill, New York, NY
- Park KH, Lee SB, Lee SK (2003b): A study on the effects of service quality on customer satisfaction and brand recognition. J Tourism Res 17(2): 201-214
- Park SB, Lee SM, Kim HJ (2003a): A study on brand personality effects on the store image in the foreign brand family restaurant. Hotel Tourism Res 3(10): 231-248
- Park SH, Kim TH, Kim JS (2005): A study on the impacts of hotel restaurant brand personality on the quality of the customer-brand relationship and revisits. Hotel Management Res 14(4): 99-115
- Park SY (2002): A study on the measure development of consumer-brand relationship quality. Ewha Management Rev 20(2): 57-70
- Park SY, Lee SM (2005): The influence of online community activities on flow experience, customer-website brand relationship and loyalty. Ewha Management Rev 23(1): 15-36
- Park SY, Yoo SR (2003): Customer-brand relationship (CBR): The influence of CBR on customer satisfaction and brand loyalty. Ewha Management Rev 21(1): 23-45
- Reichheld F, Sasser WE (1990): Zero defections: a quality comes to services. Harvard Business Rev 68: 105-111
- Roberts K, Varki S, Brodie R (2003): Measuring the quality of relationships in consumer services: an empirical study. European J Marketing 37: 169-196 https://doi.org/10.1108/03090560310454037
- Seo WS, Baek JA (2006): A study on the differences in lifestyle concepts of customer's purchase attitude: brand preference of family restaurant customers. Tourism Leisure Res 18(1): 161-178
- Shamdasani PN, Balakrishnan AA (2000): Determinants of Relationship Quality and Loyalty in Personalized Services. Asia Pacific J Management 17: 399-422 https://doi.org/10.1023/A:1015834214570
- Song JI (2000): Analysis of the internet coupon as a promotion tool for family restaurant. Rev Tourism Res 12: 145-162
- Yang IS, Cha JA (2002): Foodservice Management, p.293, Kyomunsa, Seoul