Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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The Actual Conditions and Characteristics of the Fashion Enterprises' Collaborations

패션기업의 콜레보레이션 실태와 특성

  • Hong Won-Pyo (Dept. of Fashion Design, Inha Technical College) ;
  • Hwang Jin-Sook (Dept. of Clothing & Textiles, NITRI, Konkuk University)
  • 홍원표 (인하공업전문대학 패션디자인학과) ;
  • 황진숙 (건국대학교 의상학과 차세대혁신기술연구원)
  • Published : 2006.07.01
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Abstract

In the fashion enterprises of today, there are many kind of inter- enterprises' collaborations which are related to the strategic management for reinforcing their competitiveness in various fields. These inter- enterprises' collaborations, which began to increase in 2000, will increase even more in the near future. This study carries out the findings between collaborating companies' and their partners' characteristics and the actual conditions of collaborations through the responses of fashion enterprises' key employees. A questionnaire was answered by 194 key employees of the fashion enterprises in Korea and the analysis was completed by frequency analysis, cross tabulation analysis. The results of this study are the following; 1. Most of the enterprises of the same fashion categories collaborated with the promotion companies as their partners. The enterprises of different fashion categories collaborated strongly with the distribution companies as their partners. The strongest reason of the collaboration was for rapid product supplying to the market. 2. With regard to the management resources, the relationship between the collaborated companies and their partners had been formed by mutual assistance. Also, there were positive relationships between the collaborating companies and the partners concerning business reputation. The results of this study generated some valuable information that can be used in the fashion industry.

Keywords

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