The Research Journal of the Costume Culture (복식문화연구)
- Volume 14 Issue 3 Serial No. 62
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- Pages.366-380
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- 2006
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- 1226-0401(pISSN)
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- 2383-6334(eISSN)
The Effect of Shopping Orientations on Clothing Purchasing Behavior according to Residence
거주지별 쇼핑 성향이 의복 구매 행동에 미치는 영향
- Lim Kyung-Bock (Dept. of Fashion Design, Semyung University)
- 임경복 (세명대학교 패션디자인학과)
- Published : 2006.06.01
Abstract
The purpose of this study was to examine the effect of shopping orientations on clothing purchasing behavior according to residence. The data was obtained from questionnaires filled out by 530 females living in Seoul and Jecheon. For data analysis, factor analysis, ANOVA, t-test, Cronbach's