Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Study on the Pop Stars' Fashion Styles Influencing Young Street Fashion

영 스트리트 패션 형성(形成)에 미친 팝 스타의 패션스타일 연구(硏究)

  • Lee, Hee-Seung (Dept. of Clothing and Textiles, Ewha Womans University) ;
  • Cho, Kyu-Hwa (Dept. of Clothing and Textiles, Ewha Womans University)
  • 이희승 (이화여자대학교 의류직물학과) ;
  • 조규화 (이화여자대학교 의류직물학과)
  • Published : 2006.09.30
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Abstract

This purpose of this study is to research on the influence on the creation of young generation's street fashion of pop stars focused on pop music given the fact that fashion can be created by popular culture in this multi-media era. Also, this study is to provide useful data for the activation of the creation of young fashion culture and the fashion industry through pop stars' fashion. The pop stars' fashion that has affected young street fashion is as follows : Elvis Presley's rock'n'roll style, Beatles' mods style, Janis Joplin's hippy style, Sex Pistols's punk style, Madonna's boy-toy and corset style, Michael Jackson's androgynous style, Puff Daddy and L.L Cool J's hip-hop style, Bob Marley's reggae style, Spice Girls, Jennifer Lopez and Britney Spears's sexy style. The young street fashion culture of pop stars and its industrial meaning withdrawn from the above are as follows : Creation of a fashion icon, Creation of anti-fashion, Liberation of a sex role, Costume play culture, Activation of the young fashion industry through star marketing.

Keywords

References

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