Abstract
The purpose of this study is to evaluate the differences of visual image by variations in the location and width of the waist band of the one-piece dress. The stimuli are 24 samples: 8 variations of the location of the waist band and 3 variations of the width of the waist band. The data has been obtained from 50 fashion design majors. The data has analyzed by Factor Analysis, Anova, Scheff's Test and the MCA method. The results of the study are as follows. According to the result of factor analysis of the visual image based on the changes in the location and width of waist bands, three factors were identified- attractiveness, elegance and practicality. Among them, attractiveness was found to be the most important. The visual image was evaluated positively when waist bands were positioned above the natural waist line and negatively when waist bands were positioned below the natural waist line regardless of their width. In addition, the visual image based on the width of waist bands for one-piece dress was the most positive when the width was 4.5cm. No significant difference was observed in the visual image according to band width when the waist bands were positioned below the natural waist line. The interaction of visual image according to the location and width of waist bands for one-piece dress did not appear. As the main effect, significant differences were observed in all of the three factors according to the location of waist bands, but only two factors excluding elegance showed some difference according to the width of waist bands. When multiple classification analysis was applied to the factors without interaction, the location of waist bands appeared to have more significant effect on visual image than the width of waist bands.