IE interfaces (산업공학)

Korean Institute of Industrial Engineers (대한산업공학회)
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A New Conceptual Framework for Designing Ubiquitous Business Model

유비쿼터스 비즈니스 모델 설계를 위한 개념적 프레임워크 개발

  • Lee, Young-Ho (Department of Industrial Systems and Information Engineering Korea University) ;
  • Kim, Hye-Won (Department of Industrial Systems and Information Engineering Korea University) ;
  • Kim, Young-Jin (Department of Industrial Systems and Information Engineering Korea University) ;
  • Sohn, Hawk (SKT Research Institute for Supex Management)
  • 이영호 (고려대학교산업시스템정보공학과) ;
  • 김혜원 (고려대학교산업시스템정보공학과) ;
  • 김영진 (고려대학교산업시스템정보공학과) ;
  • 손혁 (SKT 경영경제연구소)
  • Received : 20050700
  • Accepted : 20051200
  • Published : 2006.03.31
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Abstract

In this paper, we explore the ubiquitous system that provides new business opportunities in the context of digital convergence. Exploiting the value network of the proposed ubiquitous system, we analyze strategic market drivers that define the speed and direction of the evolution path for ubiquitous industries. Motivated by the dynamic growth of ubiquitous industry, we design a set of ubiquitous business models that pave the way for firms to identify profitable business cases. In addition, we analyze the evolution path of the proposed business model such that the model can be implemented in the life-cycle of ubiquitous industry. Futhermore, we develop a modeling framework for selecting a suitable business model and for evaluating the performance of the selected business model.

Keywords

References

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