A Mathematical model for web site service quality evaluation based on AHP and fuzzy methodology

This paper proposes a mathematical model for web site service quality evaluation, which first applies analytic hierarchy process(AHP) to determine the weights of evaluation indexes of web site service quality and then analyzes web site service synthetically by means of fuzzy methodology. In this case, experts' knowledge cannot only be used but its subjective component can be eliminated. Hence, the web site service quality can be analyzed and evaluated more reasonably. After establishing this model, the experiment results will be given, which verify the feasibility and validity of the proposed model. The model proposed here is very simple and easy to implement and can provide a useful way to help developers evaluate their web site service quality efficiently.