Abstract
This research recognizes the importance of hotel and regular traditional restaurants contributing to tourism industry that goes along with demands of an era that considers traditional culture important, and focuses on searching for possibility by proposing direction of designs that traditional restaurant uniforms should aim. To achieve this study goal, by surveying the problems & preferences of the current uniform, over 60% of both the attendants & customers expected an improvement in the uniform. Most of the subjects wanted the improvement in design, followed by the improvement in functionality. Over 80% preferred traditional design or modernized design where traditional aspects were applied. Also, over 70% preferred a design where a pattern was applied. Among the patterns, over 80% of the subjects said that they prefer traditional patterns or modernized patterns where traditional aspects are applied. We admit that there are some limitations on this study, such as insufficient analysis & study on the attendants' action and their uniform, as well as limitations on restaurant selection. However, Through the study we expect that the Korea uniform can be differentiated from others, achieving World-class competitiveness.