The International Journal of Costume Culture
- Volume 9 Issue 1
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- Pages.52-59
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- 2006
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- 1229-2761(pISSN)
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- 1229-2761(eISSN)
Comparison of Clothing Gift Giving Behavior of University Students by Gender
- Choi, Jong-Myoung (Dept. of Fashion Design Information, Chungbuk National University) ;
- Kim, In-Sook (School of Liberal Arts, Seowon University)
- Published : 2006.05.31
Abstract
The purposes of this study were to investigate and to compare the actual state of clothing gift giving behavior according to gender. A survey using questionnaire was conducted on 417 university students in the Cheongju area, Korea. The questionnaire was composed of questions concerning demographic factors, clothing gift giving behavior and purchasing behavior, and of multiple choice and 5-point scales depending on the characteristics of the questions. Frequency, descriptive analysis, x