Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
권호 표지

Effects of Western Culinary Quality on Customer Values, Customer Satisfaction and Customer Loyalty

서양 요리 품질이 고객 가치, 고객 만족, 고객 충성도에 미치는 영향 - 호텔 서양 조리 레스토랑 중심으로 -

  • Park, Kyung-Tae (Dept. of Hotel Culinary Arts & Nutrition Kaya, University) ;
  • Jung, Jin-Woo (Dept. of Western Cuisine & Culinary Arts, Youngsan University)
  • 박경태 (가야대학교 호텔조리영양학과) ;
  • 정진우 (영산대학교 서양조리학과)
  • Published : 2006.12.30
Download PDF
⟨ Previous Next ⟩

Abstract

This paper aims to examine the effects of western culinary quality on customer values, customer satisfaction and customer royalty. To examine hypotheses, we collected 217 questionnaires from 20 western restaurants in Seoul. The results using a structural equation model are customers' perception of western culinary quality influences significantly customer loyalty through customer values and customer satisfaction. This result indicates that restaurant managers should improve the levels of western culinary quality, customer values, and customer satisfaction for customer loyalty.

Keywords