모바일 게임 서비스에서 유용성과 수용의도 결정요인에 관한 연구

The Determinants of Usefulness and Intention In Mobile Game Service

This study tried to find the determine of intention to mobile game service acceptance. Our research proposes the theoretical model consisting of factors such as perceived usefulness, perceived ease of using the mobile phone, perceived price. The data was analyzed using LISREL based on th structural equation modeling, a second-generation multivariate technique. The result shows that the perceived usefulness have significant effects on the mobile game service acceptance.