Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Determinants of Usefulness and Intention In Mobile Game Service

모바일 게임 서비스에서 유용성과 수용의도 결정요인에 관한 연구

  • 한희선 (대진대 산업시스템공학과) ;
  • 박기호 (호서대 디지털비즈니스학부) ;
  • 조재완 (경동대 경영정보학부)
  • Published : 2006.12.28
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Abstract

This study tried to find the determine of intention to mobile game service acceptance. Our research proposes the theoretical model consisting of factors such as perceived usefulness, perceived ease of using the mobile phone, perceived price. The data was analyzed using LISREL based on th structural equation modeling, a second-generation multivariate technique. The result shows that the perceived usefulness have significant effects on the mobile game service acceptance.

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