Journal of Korea Port Economic Association (한국항만경제학회지)
- Volume 22 Issue 2
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- Pages.109-133
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- 2006
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- 1225-3855(pISSN)
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- 2714-1330(eISSN)
The Study on Actualizing the Participation and Community in the Public Shipping e-marketplace
공개형 해운전자시장의 참여와 커뮤니티 활성화에 관한 연구 - 정기선 해운운임을 중심으로 -
Abstract
The Study investigated economic effects and the conditions in the public Shipping e-marketplace. For efficient operation of the public Shipping e-marketplace, this study analyzed how do the participation and community actualize in the public Shipping e-marketplace actualize. According to the research results of the Shipping Cooperations, For Promoting participation in the public Shipping e-marketplace, the Cyber-intermediary operating public Shipping e-marketplace provides timely shipping information, needs publicity strategy generating more benefits than offline transaction, and gives a conviction of the searching costs and transaction costs decrease. Second For promoting community, the Cyber-intermediary must playa major role in electronic community and drive forward continuous publicity strategy in the public Shipping e-marketplace.