An Empirical Study on the Moderating Effect of Competitive Strategy on the Relationship between Information Technology Investment and Information Technology Effectiveness

정보기술투자와 정보기술 효과성 간의 관련성에 대한 경쟁전략의 조절효과

During the past decade a great deal of attention has focused on the impact of IT investment. However, many related studies have frequently generated controversial or inconsistent results. These results imply that the relationship between IT investment and performance is complex and multifaceted. And empirical studies with new analytical techniques are badly needed to examine the way IT investment interacts with various organizational and environmental elements to influence corporate performance. Accordingly a study of IT investment needs to make a contingency approach to determining the level of IT investment based on the competitive strategy in a macro perspective. The basic purpose of this research is to analyse the relationship between IT investment and IT effectiveness and to identify the moderating effect of competitive strategy in the relationship. The results showed that there is no relationship between IT investment and IT effectiveness, and the competitive strategy can be considered as a significant moderating variable between IT investment and IT effectiveness.