DOI QR코드

DOI QR Code

Ecotourism Study on the Chunsuman Bay Birdwatching Festival

생태문화관광 축제연구 : 천수만 철새 축제 사례

  • Roh Yong-Ho (Division of Theater and Film, Daekyung College) ;
  • Jeong Gang-Hoan (Division of Culture and Tourism, Paichai University) ;
  • Yhang Wii-Joo (Division of International Tourism Management, Silla University)
  • Published : 2005.03.01

Abstract

The purposes of this study were to investigate visitors' environmental attitudes of educational tourism, environmental preservation, and regional economic benefits satisfaction through the Chunsuman Bay Birdwatching Festival. The results of this study were as follows: First, the degree of educational satisfaction was high and this festival provided environmental preservation mind for visitors and local residents as well. The festival participants had a positive attitude toward migratory birds. Especially, the residents who had negative perceptions toward migratory birds due to physical harms of agricultural crops was positively changed after visiting this festival. So there should be prepared for more strategic approaches for residents' visiting and participating this birdwatching festival. Second, while the number of tourists was increased, it did not make a practical contribution to residents' income Particularly, farmers' satisfaction was low. So there should be more strategic programs to improve residents' economic rewards for sustainable development.

Keywords

References

  1. McMath, R. M., 1989, The birdwatching boom. Adweek's Marketing Week, 30, 32-36
  2. American Birding Association, 2002, http://www. americanbirding.org
  3. Kim, C., J. F. T. Scott and S. Kim, 1998, Economic Impact of a birding festival, Festival Management & Event Tourism, 5, 51-58 https://doi.org/10.3727/106527098792186702
  4. Harris, R., L. K. Jago and M. Huyskens, 2001, Towards an Australian Event Research Agenda: First Steps, Event Management, 6, 213-221
  5. Kim, S. S., 2000, Segmenting a Birdwatcher Market Using Involvement Profiles, J. of Tourism Sciences, The Tourism Sciences Society of Korea, 23(2), 321-337
  6. Jeong, G. H., 2003, Cheonsuman Birds Watching Fair 2002, Pachai University Tourism Event Development Center, 100pp
  7. Butler, R, 1989, Alternative tourism: Pious Hope or Trojan Horse?, J. of Travel Research, 28(3), 40-45
  8. Anderson, D. L., 1994, Developing Ecotourism Destinations: Conservation from the Beginning, Trend, 31(2), 31-38
  9. Buckley, R. A., 1994, Framework for Ecotourism, Annals of Tourism Research, 21, 629-642 https://doi.org/10.1016/0160-7383(94)90124-4
  10. Jeong, G. H. and Y. H. Roh, 2003, The Appraisal of the Muju Firefly Festival, J. of Tourism and Leisure Research, The Korea Academic Society of Tourism and Leisure, 14(4), 445-460
  11. Boo, E., 1990, Ecotourism: The Potential and Pitfalls, Washington, DC: World Wildlife Fund, 1, 55
  12. Ross, S. and G. Wall, 1999, Ecotourism: towards Congruence between Theory and Practice, Tourism Management, 20, 128
  13. Vaske, J. J., M. P. Donnelly, T. A. Heberlein and B. Shelby, 1982, Differences in reported satisfaction rating by consumptive and nonconsumptive recreationists, J. of Leisure Research, 14, 195-206 https://doi.org/10.1080/00222216.1982.11969516
  14. American Birding Association, 2003, http://www. americanbirding.org