Journal of the Korean Data and Information Science Society
- 제16권2호
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- Pages.301-311
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- 2005
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- 1598-9402(pISSN)
Measurement of the Internet Banking Customer Satisfaction using Structured Equation Model
초록
This study has conducted to measure the internet banking customer satisfaction using structured equation model. Data was collected by e-mail system. Among survey panel who had experience of using Hanwha-Bank internet banking service, final samples were 2,848 respondents. The results showed that usage convenience and economy factor was most correlated with customer satisfaction. And we found that word-of-mouth behavior was affected customer satisfaction.