복식문화연구 (The Research Journal of the Costume Culture)
- 제13권2호
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- Pages.209-220
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- 2005
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- 1226-0401(pISSN)
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- 2383-6334(eISSN)
인터넷 쇼핑가치가 의류 제품의 인터넷 쇼핑행동에 미치는 영향 -쇼핑몰 속성 지각과 위험지각을 중심으로-
The Effects of the Internet Shopping Values on Internet Shopping Behavior of Apparel Products -Focused on the Shopping Mall Attributes and Perceived Risks-
- Cho Oh-Soon (Dept. of Clothing and Textiles, Changwon National University) ;
- Ryou Eun-Jeong (Dept. of Clothing and Textiles, Changwon National University)
- 발행 : 2005.04.01
초록
The purposes of this study were to determine the components of internet shopping value and to identify how those influence on the consumers' internet shopping behavior of apparel products. The data were collected via a self-administered questionnaire from 221 male and female students who have the shopping experiences for apparel products on the internet shopping malls, living in Kyongnam province. Using SPSS 12.0 package,
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