Change in Manufacturing Strategy: An Empirical Study

  • Cho, Sok-HWan (Dept. of Business Administration Div., Pyung Taek University)
  • Published : 2005.06.01

Abstract

The purpose of this study is to identify types of dynamic manufacturing strategies and their effects on business performance. Three characteristics of Korean manufacturing should be noted. First, it is found that there are six types of dynamic manufacturing strategies in Korea. Second, the roles of the infrastructural and structural action programs become different according to different types of dynamic manufacturing strategies. Third, the strategy of continuously fostering both cost leadership and differentiation capabilities has turned out to be very effective in Korea.

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