Data Mining System in the Service Industry : Delphi Study

The use of technology is increasing within the service industry, but there is some doubt as to whether the benefits of employing this technology have been efficiently harnessed such as data mining. Data mining is the process of extracting certain predictive information from databases that can evolve from currently used restaurant management systems. The potential of harnessing this predictive information can have an enormous impact on the restaurant's operation on the whole, particularly in the area customer retention and competition. Since there is insufficient literature on the use of data mining in the restaurant industry, this study is both seminal and investigative, done via a Delphi survey to explore and describe the current and future applications of this process.