A Study of Elderly Women's Attitudes toward Fashion and Design Preferences for Ready-Made Jacket

노년 여성의 패션에 관한 태도와 기성복 재킷의 선호 디자인에 관한 연구

The purpose of the study was to examine Korean elderly women's attitudes toward fashion and to determine formal jacket designs preferred by them. The subjects of the study were older than 50 years who will become aging population in 2014. For data collection, interview investigated 200 copies of questionnaire were collected, and available data used final analysis were 174 volumes. As the results of the principal components factor analysis, it revealed 4 attitudinal factors including cautious attitude, fashion-conscious attitude, ostentatious attitude, and easy-conscious attitude. The subjects divided into two groups, highly involved group and lowly involved group, for each factor. As the result of preference differences by the degree of each attitude, it revealed that the attitudes toward fashion products would significantly influence elderly women's jacket design preferences. The results of the study show that they are a diverse group whose consumer needs and wants vary dramatically and give initial information to assist designing appropriate formal jacket for elderly women.