An Analytical Study of ICT Adoption based on Diffusion Innovation Theory

혁신확산이론을 바탕으로 한 정보통신기술의 수용요인에 관한 분석적 실증연구

This study adopts diffusion of innovation theory and analyses product life cycle on two different information communication technology (ICT) products. One is telematics located on introduction and the other one is MP3 located on maturity. The analytical results were mixed. ordinary least square (OLS) result showed that adoption of MP3 player is affected by white noise error ($\varepsilon$) and telematics is influenced by innovation effect (p coefficient) rather than imitation effect (q coefficient) or white noise error. However, nonlinear least square (NLS) result showed that adoption of MP3 player is affected by imitation effect (q coefficient) rather than innovation effect (p coefficient). In addition, the ratio of imitation effect/innovation effect of MP3 player is larger than that of telematics.