품질경영학회지 (Journal of Korean Society for Quality Management)

  • 제33권3호
  • /
  • Pages.59-70
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  • 2005
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  • 1229-1889(pISSN)
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  • 2287-9005(eISSN)
한국품질경영학회 (Korean Society for Quality Management)
권호 표지

모바일뱅킹 사용의도에 신뢰가 미치는 영향 : 우리은행 인터넷뱅킹 사용자와의 비교를 중심으로

The Impact of Trust on User Acceptance of Mobile Banking : An Empirical Study on Comparison with Internet Banking Users of Wooribank

  • Lee, Sang-Chul (Dept. of Management Information Management, Korea Christian University) ;
  • Gu, Ja-Chul (Dept. of Business Administration, Kyunghee University) ;
  • Shu, Yong-Ho (Dept. of Business Administration, Kyunghee University)
  • 발행 : 2005.09.30
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초록

The purpose of this research is to identify the impact of trust on user acceptance of mobile banking and to identify if causalities among these factors are different between Internet and mobile banking. To test this model, this research applies the technology acceptance model(TAM) that incorporates trust. Additionally, this research use structural equation modeling to test the model and examine cross-group differences using a multi-group comparison method. The empirical results indicate that all path is significant expect the path from trust to intention to use. The results of a multi-group comparison test indicated that the path from trust to attitude, from trust to intention to use, from perceived usefulness to attitude and from perceived to intention to use are different between Internet and mobile banking.

키워드

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