An Exploratory Study on the Relationships of ASP Usage Pattern, Satisfaction, and Firm Performance: User Perspective in Korean Small Businesses

ASP 서비스 활용유형, 만족도, 기업성과의 관계에 대한 탐색적 연구: 국내 소기업 사용자 관점

  • Published : 2005.06.30

Abstract

ASP service that is emerging as a new form of application outsourcing has the advantage of lower cost and risk. Therefore, ASP service may be attractive for small firms and even some new companies. However, studies about ASP service are rare in academic and professional journals, and most of the articles about outsourcing were considering mainly large enterprises. The purpose of this article is to analyze the effects of the some context variables of Korean small businesses on ASP service usage pattern, and the effect of ASP service usage pattern on user satisfaction and firm performance. The analysis results show that firm size has a positive impact on IT need of small businesses, and IT need of small businesses have a positive impact on training period and past usage period. Also, firm size, IT need, training period has an positive impact on ASP service usage pattern. However, ASP service usage period has no relationship on ASP service usage pattern. Finally, ASP service usage pattern has a positive impact on firm performance and user satisfaction, and user satisfaction has an impact on firm performance.

아웃소싱의 새로운 형태로 등장한 ASP 서비스는 저렴한 비용, 낮은 위험부담 등의 장점 때문에 소기업이나 신생기업에 유용한 정보화 방안이 될 수 있다. 그러나 ASP는 그 중요성에도 불구하고 이에 대한 학문적 연구는 그렇게 많지 않은 실정이며, 지금까지 아웃소싱에 대한 연구 또한 대기업을 주 대상으로 하고 있다. 본 연구의 목적은 ASP 서비스의 주 사용자 입장에서 국내 소기업과 관련한 주요 환경변수가 ASP 서비스의 활용유형에 미치는 영향을 살펴보고 그 활용유형별로 서비스 만족도와 기업성과간의 관계를 살펴보는데 있다. 실증분석결과, 본 연구에서 주요 환경변수로 고려된 기업규모는 소기업의 정보화 필요성 인식도에 영향을 미치고 정보화 필요성 인식도는 교육시간 및 사용기간에 영향을 미치는 것으로 밝혀졌다. 또한, 기업규모, 정보화 필요성 인식도, 교육시간은 소기업의 ASP 서비스 활용유형에 영향을 미치는 반면에 사용기간은 소기업의 ASP 서비스 활용유형에 영향을 미치지 않는 것으로 밝혀졌다. 마지막으로 본 연구에서는 소기업의 ASP 서비스 활용유형은 기업성과 및 사용자 만족도에 영향을 미치고 ASP 서비스에 대한 사용자 만족도는 기업성과에 영향을 미친다는 점을 검증하였다.

Keywords

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