여성복업쳬의 재킷 치수체계와 소비자 치수 만족도에 관한 연구 - 20대와 30대 여성을 중심으로 -

Ready-mades Size system and consumer Satisfaction on Women's Jackets -For Women Aged between 20's and 30's-

  • 이희춘 (건국대학교 디자인조형대학 의상디자인과) ;
  • 이원자 (건국대학교 예술문화대학 의상텍스타일학부)
  • Lee Hee-Chun (Dept. of Apparel Design, Konkuk University) ;
  • Lee Won-Ja (Dept. of Apparel & Textile Design, Konkuk University)
  • 발행 : 2005.12.01

초록

This study is aimed at the ready-mades size system and satisfaction of consumers size for woman's wear at domestic market which are made by public production systems. This study, particularly, is focused on jacket of 20-30 aged woman's wear in twenties & thirties female clothe. The procedures of this study are as follows; 1. Select 25 domestic clothing companies that its product has targeted in twenties & thirties female and investigate the system of each pattern size 2. Select 259 female in twenties & thirties randomly in Seoul survey a standad of females jacket purchase. Analysis of this study is based on SPSS statistics program, technical statistics, $X^2$ and ANOVA verification. The results of studying are as follows; 1. The survey of pattern size of the domestic females clothing companies has shown some distinctive feature at age and body type of their consumers. 2. Crucial point of female consumers in twenties & thirties is a design and fitness of their jacket while they are purchasing their jacket. 3. Female consumers have some dissatisfaction for the variety of size, difficulty of purchasing and size of bust, shoulder & length of arms of their jacket.

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