References
- Bakos, J. Y., 'Reducing buyer search costs: implications for electronic marketplaces,' Management Science (1997), 166-69 https://doi.org/10.1287/mnsc.43.12.1676
- Boatwright, P., S. Dhar, and P. E. Rossi, 'The role of retail competition, demographics and account retail strategy as drivers of promotional sensitivity,' Quantitative Marketing and Economics 2 (2004), 169-90 https://doi.org/10.1023/B:QMEC.0000027777.29554.8b
- Coase, R, 'The nature of the firm,' in Stigler and Boulding (eds), Readings in Price Theory (1952), Chicago: RD. Irwin
- Cox, K., 'The responsiveness of food sales to shelf space changes in supermarkets,' Journal of Marketing Research 1 (May 1964), 63-67 https://doi.org/10.2307/3149924
- Dolan, R. J. and Y. Moon, 'Pricing and market making on the internet,' Journal of Interactive Marketing 14, 2 (2000), 56-73 https://doi.org/10.1002/(SICI)1520-6653(200021)14:2<56::AID-DIR5>3.0.CO;2-4
- Granbois, D. H., 'Improving the study of consumer in-store behavior,' Journal of Marketing 32 (October 1968), 28-33 https://doi.org/10.2307/1249334
- George, D. and P. Mallery, 2003 SPSS for Windows Step by Step: A Simple Guide and Reference (2003), Boston: Allyn and Bacon
- Hess, J. D. and E. Gerstner, 'Loss leader pricing and rain check policy,' Marketing Science 6, 4 (1987), 358-74 https://doi.org/10.1287/mksc.6.4.358
- Kollat, D. and R Willett, 'Customer impulse purchasing behavior,' Journal of Marketing Research 4 (1967), 21-31 https://doi.org/10.2307/3150160
- American Marketing Association, 'Measuring consumers,' Marketing News (27 March 1987), np
- Mulhern, F. and D. Padgett, 'The relationship between retail price promotions and regular price purchases,' Journal of Marketing 59 (1995), 83-90 https://doi.org/10.2307/1252330
- Nagle, T. T. and K. Novak, 'The role of segmentation and awareness in explaining variations in price markups,' in Devinney (ed), Issues in Pricing: Theory and Research (1988): Lexington Books, 313-32
- Stern, H., 'The significance of impulse buying today,' Journal of Marketing 26 (April 1962), 59-62 https://doi.org/10.2307/1248439
- Walters, R. G. and M. Jamil, 'Exploring the relationships between shopping trip type, purchases of products on promotion, and shopping basket profit,' Journal of Business Research 56 (2003), 17-29 https://doi.org/10.1016/S0148-2963(01)00201-6
- Walter, R. and S. MacKenzie, 'A structural equations analysis of the impact of price promotions on store performance,' Journal of Marketing Research 25 (1988), 51-63 https://doi.org/10.2307/3172924