Journal of the Korean Home Economics Association (대한가정학회지)

The Korean Home Economics Association (대한가정학회)
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A Study on Overcoming Plan for Managerial Failure in Small Apparel Stores

소규모 의류소매업체의 실패극복방안에 관한 연구

  • 황연순 (춘해대학 뷰티코디네이션과) ;
  • 구양숙 (경북대학교 의류학과)
  • Published : 2005.10.01
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Abstract

The purpose of this study was to investigate the successful managerial strategy based on managerial failure in small apparel stores by using the qualitative research method. Data were collected by face to face interviews with 15 owners/managers who experienced failure in small business operation in January and February 2004. The entrepreneurship, supply chain management and managerial cleanness/QR(quick response) related weak management were shown to be important managerial points.

Keywords

References

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