액세서리에 따른 이미지 지각의 차이 - 귀걸이의 재료와 형태를 중심으로 -

A Study on Image perception According to Accessories - Materials and Forms of Earring -

The objectives of this research were to find out factor of image perception about women's accessories, to test differences in image evaluation according to materials and forms, and to investigate differences in image evaluation according to total stimuli. The results of this study were as follows. First, the accessory image factor derived four categories: attractiveness, prettiness, gorgeousness, and soft. Second, in two dependent variables, material and form had no significant interaction effects on attractiveness, prettiness, gorgeousness, and soft. In main effect, there was a significant difference of attractiveness, prettiness, and gorgeousness according to form. That is, the lined types had better prettiness and gorgeousness than the attachable ones. There was a significant difference of attractiveness, prettiness, gorgeousness, and soft according to materials. That is, pearl was considered to be the most attractive and soft. Plastic was evaluated image of least fashionable and soft, gold did image of the least gorgeous. Third, the attractiveness of attachable diamond earring was evaluated the highest, and the lined plastic ones did the lowest. It was evaluated and concluded that the lined plastic ones is considered the prettiness and most gorgeous where as any earring with attachable gold earring were considered the least prettiness and gorgeous. The attachable silver or pearl earrings were considered to be projecting the softest image whereas the lined gold and attachable plastic ones the opposite.