한국식생활문화학회지 (Journal of the Korean Society of Food Culture)

  • 제20권5호
  • /
  • Pages.621-626
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  • 2005
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  • 1225-7060(pISSN)
  • /
  • 2288-7148(eISSN)
한국식생활문화학회 (Korean Society of Food Culture)
권호 표지

일식레스토랑 메뉴품질에 대한 중요도와 만족도에 관한 연구

A Study on the Importance and Satisfaction for the Menu Quality of Japanese Restaurant

  • Lee, Yeon-Jung (School of Tourism studies, Gyeongju University) ;
  • Jeong, Woo-Seok (Department of Hotel Tourism, Sunlin College) ;
  • Kim, Hyen-Ryong (School of Tourism studies, Gyeongju University) ;
  • Choi, Su-Keun (Dept. Food Technology & Food Service Industry, College of Natural Resources, Yeungnam University)
  • 발행 : 2005.10.31
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초록

This study aimed to analyze the impact of importance and fulfillment(satisfaction) factors of menu quality on customers' intent of revisit of Japanese restaurants, so that it could provide information helpful to build up detailed marketing strategy and present considerations for management's higher sales amount and more efficient business results as well. Importance on menu quality scored higher level than fulfillment on the whole in Japanese restaurants. Notably, in regard to attributes of menu quality, it was found that respondents put higher stress on flavor, nutrition, cleanliness and freshness than anything else. In terms of IPA analysis on Japanese cuisine menu quality, it was noteworthy that the items with high importance but low fulfillment included menu price as an attribute for menu quality, although it was not shown in menu-specific items. In the survey on the associations between fulfillment(customer satisfaction) and intent of revisit, it was found that factors of customer satisfaction included 'trimness of dishes', 'information', 'appropriateness' and 'economic affordable' Out of these factors, it was noted that both 'trimness' and 'economic affordable' had significant effects on customer satisfaction at the significance level ranging from p<0.05 to p<0.001.

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