The Effect of Raw Material Supply on the Relationship Pattern and Franchise Re-Contract Intention in Food-Service Franchise Enterprises

외식 프랜차이즈 기업에서 원자재 공급이 관계 규범과 가맹점의 재계약 의도에 미치는 영향

In the management activities of head office in supporting franchisees in domestic food-service enterprises, the raw material supply plays a positive role to support franchisees' operation activity and it comes into conflict with them at the same time. In this paper, I have tried to find out the relationship between raw material supplying and the satisfaction of the franchisees by experimental research in order to research the route of head office's raw material supplying. To sum up the results, it was found out there is no meaningful relationship between the raw material supplying and the franchisees satisfaction (intention to renew the agreement), It indicates it would be more effective for the franchisees to buy the raw materials from the suppliers developed by the franchisees except some key materials in order to reduce the conflicts with the franchisees.