e-transformation의 전략수립 방법론에 관한 연구

A study on the strategic methodologies of e-transformation

E-business is one of business innovations to get competitive advantage over other competing companies by utilizing information technology which can make to enhance the efficiencies and effectiveness through connecting one or several value activities. E-transformation is the process of business innovation to trans brick and motor companies to brick and click companies to accomodate e-business environments by means of digitalizing business strategy, business system, business process, and company cultures. In this results, the company can develop entirely new value chain of business and render enhanced services to customers. In this paper, I will represent several e-transformation evaluation models which are used to realize e-transformation(trans from brick and motor companies to brick and click companies). Also, I propose the strategic thrust model, which is composed of strategic targets (customer, suppliers, partners) and strategic tools(technology innovation, integration). This model is differentiated with evaluation models in that it can capture the rapidly changing business environments, especially strategic targets(customers, suppliers, partners).