한국생활과학회지 (Korean Journal of Human Ecology)
- 제13권6호
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- Pages.875-889
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- 2004
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- 1226-0851(pISSN)
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- 2234-3768(eISSN)
인터넷 경매 사이트 판매수기와 구매수기에 나타난 소비자 만족.불만족 요인연구 -(주)옥션의 사례를 중심으로-
A Study on Purchasing and Selling Notes of Internet Auction Site
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Seo, Jeong-Hee
(Dept. of Child and Family Welfare, College of Hurman Ecology, Ulsan University) ;
- Bok, Mi-Jung (Dept. of Child and Family Welfare, College of Hurman Ecology, Ulsan University)
- 발행 : 2004.12.31
초록
The purpose of this study Is to analyze the homepage contents of an auction site on the Internet. This study collected 459 cases of purchasing and selling notes, and classified them into three types. The finding showed that some of the most frequently-occurring consumer problems are concerned with delivery and return, and sellers manner. On the other hand, consumers' manner is important to sellers. The auction site itself has problems with consultation and its own system.