The Impression Evaluation d the Dress's Wearer in Relation to Neutral Tone, Skirt Width and Length Variation

무채색의 톤과 스커트 폭.길이 변화에 따른 원피스드레스 착용자의 인상평가

The purpose of this study was to identify the effect of three clothing cues(neutral tone, skirt width, and skirt length of dress) on the impressions of females. The experimental materials developed for this study were a set of stimuli and response scales. The stimuli were 20 color pictures manipulated with three clothing cues by drawing. The 7-point scale designed for visual evaluation of impression formation about females included 29 bipolar adjectives. The subjects were 240 undergraduate female students in Chinju city. The results of this study were as follows: By analyzing the impression of female figures by neutral tone, skirt width, and length, five factors including ability.activity, elegance, attractiveness, concentration of attention, and tenderness were identified. Among these factors, ability.activity and elegance were proved to be more important. Each impression of neutral tone with skirt width. length have significant effects on tenderness. Each impression of skirt width.length with neutral tone have significant effects on ability.activity.