International Journal of Costume and Fashion

The Korean Society of Costume (한국복식학회)
권호 표지

Clothing Consumption and Teen Identity

  • Johnson Kim K. P. (Dept. of Design, Housing and Apparel, University of Minnesota)
  • Published : 2004.12.01
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Abstract

This study aims to take s look at the role of brands in the life of consumers and particularly, in the life of adolescent consumers. What I have to command is representative of events in the lives of teenagers in the U.S. but it has application for college-aged individuals as well as young adults. I am particularly interested in understanding relationships between the concept of brand and the development and maintenance of self.

Keywords

References

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