A Study on the Global e-Port's Strategy of Gwangyang Port

광양항의 Global e-Port화 전략에 관한 연구

The management strategies of each company has been changed fundamentally owing to the emergence of digital economics by using internet. Therefore the efficient management of global e-port causes the main issues not only effect the survival and growth of ports but also exert new opportunities and fatal threats on them. Under the circumstances of these change, the Kwangyang port have to introduce e-biz for the purpose of increasing the level of their competition. The focus of this article is to suggest some strategies on the implementation of Kwangyang Global e-port in Korea. To analyse the e-port realities, I first reviewed the trends of e-marketing and e-biz. I chose and analysed website of four ports like Hongkong, Singapore, Antwerp and Hamburg as successful global e-port models. This article is focused to suggest the theoretical background by analysing the strategic points of Kwangyang global e-port which are divided in 6C: Contents, Communities, Connection, Commerce, Communication and Customization. This paper analyses many problems of Gwangyang port and presents various develpment ways to activate Gwangyang port. In order to be a global e-port, first of all Gwangyang port must improve global web-site by 6C. And also Gwangyang port have to constitute logistics hub site, create infrastructure needed to run electronic business more easily over the internet, establish nationwide network of industries, build up marine and port logistics information system.