Asia pacific journal of information systems

The Korea Society of Management Information Systems (한국경영정보학회)
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Dynamic Web Page Personalization Using Intimacy Theory

친밀도 이론을 이용한 웹 페이지의 동적 개인화

  • 김진화 (서강대학교 경영학과) ;
  • 변현수 (서강대학교 대학원 경영학과)
  • Published : 2004.12.31
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Abstract

A major difference between on-line services and off-line services is in the quality of the service they provide. On-line services lack of dynamic interface between customers and service providers. Traditional studies on personalizing web services do not consider the intimacy level of customers to web services. This study suggests a web personalizing method to satisfy customers in on-line using intimacy theory, cluster analysis, and data mining. The goal of this study is to support customers in web with more intimate service. It also offers improved services to customers by personalizing web services dynamically.

Keywords

References

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