Culinary science and hospitality research (한국조리학회지)
- Volume 10 Issue 1
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- Pages.46-63
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- 2004
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- 2466-0752(pISSN)
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- 2466-1023(eISSN)
A Study regarding the Customer Loyalty of Korean-Style Food Restaurant
외식업체 한식 레스토랑의 고객 충성도에 관한 연구
- Jung, Young-Joo (Department of Hotel Culinary Arts, Kunjang College) ;
- Choi, Duck-Joo (Department of Hotel Culinary Arts & Bakery, Namhae College)
- Published : 2004.03.01
Abstract
The service quality factors which causes an effect in restaurant selections appeared with gain and loss factors of essence and the customers. The restaurant recommendation factor was appeared with shedding of blood characteristics. The research which sees Korean-style food party's decision making is difficult with the plan of the security and loyalty of customers presented. The marketing strategy for the customer loyalty of Korean-style food party will be able to be overcome. The critical point of the research which sees for the security of the loyalty customer selects a target market, and the strategy which invades intensively is necessary. The Korean-style food party decision may cause the customer fractionation anger which follows in market fractionation anger. It does not become accomplished from the research which sees but with the critical point of research to appear, the research of creation of the loyalty customer who applies a market fractionation anger necessity will be becomes feed with hereafter research subject.