한국관광식음료학회지:관광식음료경영연구 (Journal of Applied Tourism Food and Beverage Management and Research)
- 제15권2호
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- Pages.151-166
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- 2004
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- 1598-0871(pISSN)
경주 특급호텔의 고객행동에 관한 연구
A Study on Deluxe Resort Hotels-Customer Behavior in Gyongju
초록
This study has been conducted with the following objectives as to the expected degrees of services of the guests and their degrees of satisfaction after being given the services, with the guests of the tourist hotels in the area of Gyonju as the subjects. The comprehensive outcomes of the analyses show that the resort Hotels in the Gyongju area have to establish proper characteristics and offer services according to the hotels, the objectives and the sexes. Marketing oriented strategies, Resort hotel, Expected degrees of service, Recognized degrees of service, Satisfaction,
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