한국정보시스템학회지:정보시스템연구 (The Journal of Information Systems)
- 제13권2호
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- Pages.119-134
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- 2004
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- 1229-8476(pISSN)
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- 2733-8770(eISSN)
e-비즈니스에서 마일리지의 새로운 역할 : 사적 전자화폐 관점
The Evolving Role of Mileage in e-Business: Private e-Money Perspective
초록
This research investigates the rising new role of mileage system as private e-money in a exploratory study. The key research questions are "How does mileage system evolve with expansion of e-business and what are the cases for real experiences in 'money-like' mileage and their implications?" This research focuses on the proposition that mileage points created in commercial transactions as a royalty program are observed to serve a new role as payment tool. In an attempt to identify factors that determine mileage system as private money, we employ three factors: confidence, transaction cost, and monetary freedom. Also, this research proposes a direction for further research and follow-up studies to establish legal and institutional issues and the relevant architecture, all of which are essential elements to make the mileage points global money with a certain trade ratio in the near future.