Korean Management Science Review (경영과학)

The Korean Operations Research and Management Science Society (한국경영과학회)
권호 표지

The Effect of the Motive Factors Towards the Intended Use of the Website： Perspectives of Internet Shopping Mall

웹사이트 이용의도에 대한 동기적 요인의 영향 ： 인터넷 쇼핑몰을 중심으로

  • 손달호 (계명대학교 경영정보학과)
  • Published : 2004.05.01
Download PDF
⟨ Previous Next ⟩

Abstract

A separate and distinct interaction with both the actual e-vendor and with its IT web site interface is at the heart of online shopping. Previous research has established, accordingly, that online purchase intention is the product of customer assessments of IT itself, specifically its perceived usefulness and ease-of-use(TAM). Since perceived usefulness and perceived ease of use are such a fundamental driver of usage intentions, it is important to understand the determinants of this construct and how their influence changes over the voluntariness towards the usage intention. The reason for voluntariness as a moderating variable is that it had the serious effect to the motivating in the making willingness of the internet shopping-mall usage. A better understanding of the determinants of perceived usefulness and perceived ease of use to the usage intention would enable us to design web site interventions that would increase user acceptance and usage of internet shopping-mall. Therefore, the goal of the present research is to extend TAM to include additional key determinants of TAM and to understand how the effects of these determinants change with the voluntariness of the usage intention of the internet shopping-mall.

Keywords

References

  1. Agarwal, R. and E. Karahanna, 'Time Flies When You're Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage,' MIS Quarterly, Vol.24 (2000), pp.665-694
  2. Agarwal, R. and J. Prasad, 'The Role of Innovation Characteristics and Perceived Voluntariness in the Acceptance of Information Technologies,' Decision Science, Vol. 28(1997), pp.557-582
  3. Agarwal, R. and V. Venkatesh, 'Assessing a Firm's Web Presence : a Heuristic Evaluation Procedure for the Measurement of Usability,' Information Systems Research, Vol. 13(2002), pp.168-186
  4. Beach, L.R. and T.R. Mitchell, 'The Basics of Image Theory,' L.R. beach, ed, Image Theory: Theoretical and Empirical Foundations, Lawrence Erlbaum Associates, NJ, 1998
  5. Chen, L., 'Consumer Acceptance of Virtual Stores: A Theoretical Model and Critical Success Factors for Virtual Stores,' Doctoral Thesis, The University of Memphis, 2000
  6. Cheung, W., M.K. Chang and V.S. Lai, Prediction of Internet and WWW Usage at Work: a Test of an Extended Triandis Model, Decision Support Systems, Vol.30 (2000), pp.83-107
  7. Chwelos, P., I. Benbasat and A.S. Dexter, Empirical Test of an EDI Adoption Model, Information Systems Research, Vol.12 (2001), pp.304-321
  8. Davis, FD. and V. Venkatesh, 'A Critical Assessment of Potential Measurement Biases in the Technology Acceptance Model: Three Experiments,' International Journal of Human-Computer Studies, Vol.45(1996), pp.19-45
  9. Fukuyama, F., Trust: The Social Virtues and the Creation of Prosperity, The Free Press, New York, 1995
  10. Gefen, D. and D.W. Straub, 'Gender Difference in the Perception and Use of Email: An Extension to the Technology Acceptance Model,' MIS Quarterly, Vol.21(1997), pp.89-400
  11. Gefen, D. and D.W. Straub, 'The Relative Importance of Perceived Ease-of-Use in IS Adoption : A Study of E-commerce Adoption,' Journal of the Association for Information Systems, Vol.1 (2000), pp.1-30
  12. Hartwick, J. and H. Barki, 'Explaining the Role of User Participation in Information System Use,' Management Science, Vol.40 (1994), pp.440-465
  13. Hayduk, L.A., Structural Equation Modeling with LISREL, Johns Hopkins Press, 1987
  14. Joreskog, K.G. and D. Sorbom, LISREL7 : A Guide to the Program and Application, 2nd Edition, SPSS Inc, 1989
  15. Kraut, RE., RE. Rice, C. Cool and RS. Fish, 'Varieties of Social Influence : The Role of Utility and Norms in the Success of a New Communication Medium,' Organizational Science, Vol.9 (1998), pp.437-453
  16. Lederer, A.L., D.J. Maupin, M.P. Sena and Y. Zhuang, 'The Technology Acceptance Model and the World Wide Web,' Decision Support Systems, Vol.29 (2000), pp. 269-282
  17. Lee, D., J. Park and J. Ahn, 'On the Explanation of Factors Affecting E-commerce Adoption,' Proceeding of the 22nd International Conference on Information Systems', V. Storey, S. Sarker, and J.I. DeGross(eds.), New Orleans, Louisiana, 2001, pp.109-120
  18. McFarland, D.J., 'The Particularization of Computer-Efficacy and its Influence on the Technology Acceptance Model: A Field Study,' Doctoral Thesis, Drexel University, 1999
  19. Moon, J.W. and Y.G. Kim, 'Extending the TAM for a WWW Context,' Information and Management, Vol.38 (2001), pp. 217-230
  20. Palmer, J., 'Web Site Usability, Design, and Performance Metrics,' Information Systems Research, Vol.13 (2002), pp.151-167
  21. Reichheld, F.F. and P. Scheffer, 'E-Loyalty : Your Secret Weapon on the Web,' Harvard Business Review, Vol.78 (2000), pp. 105-113
  22. Ruth, C., 'Applying a Modified Technology Acceptance Model to Determine Factors Affecting Behavioral Intention to Adopt Electronic Shopping on the WWW: A Structural Equation Modeling Approach,' Doctoral Thesis, Drexel University, 2000
  23. Plauffe, CR, J.S. Hulland and M. Vandenbosch, 'Richness Versus Parsimony in Modeling Technology Adoption Decisions-Understanding Merchant Adoption of a Smart Card-Based Payment System,' Information Systems Research, Vol.12 (2001), pp.208-224 https://doi.org/10.1287/isre.12.2.208.9697
  24. Sichel, D.E., The Computer Revolution: An Economic Perspective, The Brooking Institution, Washington, DC, 1997
  25. Venkatesh, V, 'Creation of Favorable User Perceptions: Exploring the Role of Intrinsic Motivation,' MIS Quarterly, Vol. 23 (1999), pp.239-260
  26. Venkatesh, V. and F. D. Davis, 'A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies,' Management Science, Vol.46 (2000), pp.186-204
  27. Venkatesh, V. and M.G. Morris, 'Why Don't Men Ever Stop to Ask for Directions? Gender, Social Influence, an Their Role in Technology Acceptance and Usage Behavior,' MIS Quarterly, Vol.24 (2000), pp.132-145
  28. Venkatesh, V. and C. Speier, 'Computer Technology Training in the Workplace: A Longitudinal Investigation of the Effect of Mood,' Organizational Behavior and Human Decision Processes, Vol.79 (1999), pp.1-28