Journal of the Korean Home Economics Association (대한가정학회지)

The Korean Home Economics Association (대한가정학회)
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Maternal Knowledge and Perceptions of Quick Service Patronage Regarding Children in South Korea

자녀들의 패스드푸드점 선호에 대한 어머니의 인식 및 견해 연구

  • 주나미 (숙명여자대학교 생활과학부 식품영양학)
  • Published : 2004.05.01
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Abstract

The last half of the twentieth century brought many new opportunities and challenges to the traditional South Korean family. One area of change that challenges the traditional South Korean family is the availability of new food sources, specifically the introduction of commercial restaurants that offer new types of food in untraditional settings. This research investigated the perceptions of South Korean mothers'(n = 104) regarding the patronage of quick service style restaurants by their children through the use of Q sort methodology. The results showed that even though children do influence the decision making process when determining where to eat away from home, Korean mothers still play a very prominent role in planning the family's food consumption. While Western food styles and practices can provide a variety of food selections and service styles, care should be taken not to over utilize the quick service restaurants' in place of traditional foods.

한국의 현대사회는 점차 산업화. 도시화 되어지고 있고 또한 경제가 성장함에 따라 외식산업이 점차 발달되어지면서 패스트푸드가 우리 식생활에서 차지하는 비중 또한 증가하는 추세이다. 이렇게 가족단위의 외식을 할 때 자녀들의 음식종류 결정권이 매우 크다는 점을 고려하고 14세미만의 어린이가 우리나라 전체인구의 21.8%를 차지하고 있는 점을 볼 때 패스트푸드 산업에서 어린이들은 매우 중요한 고객이 되어질 수 있고 이러한 어린이들의 좋은 식 습관 및 균형 잡힌 영양공급은 성인건강의 기초적인 요소라고 할 수 있겠다. 따라서 자녀들의 패스트푸드 소비에 관한 어머니의 견해를 조사함으로써 어린이들의 패스트푸드 소비를 바람직하게 유도하기 위한 방향을 제시하고 패스트푸드산업을 주도하는 생산자에게 기초자료를 제공하고자 Q-sort methodology로 본 연구를 실시한 결과, 패스트푸드점에서 가족들이 외식할 때 자녀들이 미치는 영향이 상당히 높음을 알 수 있었고 음식에 대한 어린 시절의 경험이 자녀들의 식 습관, 기호도 발달, 바람직한 건강식품 선택에 매우 큰 영향을 미치므로 이때의 식품에 대한 올바른 지도가 필요하다고 어머니들은 생각하고 있었으며 패스트푸드점에서 아침식사를 하는 것은 매우 반대하는 견해를 가지고 있는 것으로 나타났다.

Keywords

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