Implementation of Forced Answer Model for Sensitive Information at On-Line Survey

  • Park, Hee-Chang (Department of Statistics, Changwon National University) ;
  • Ryu, Jee-Hyun (Department of Statistics, Changwon National University) ;
  • Lee, Sung-Yong (Department of Industrial & Systems Engineering, Changwon National University)
  • Published : 2003.08.31

Abstract

In this paper we implement the system for the forced answer model which is an indirect response technique on the internet as a way of obtaining much more precise information, not revealing secrets of responsors. In this system we consider that respondents are generally reluctant to answer in a survey to get sensitive information targeting employees, customers, etc.

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