Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Effects of Psychological Style on On-line Network Connectivity

  • Cho, Nam-Jae (Department of Business Administration, Hanyang University) ;
  • Park, Ki-Ho (Department of Business Administration, Hanyang University) ;
  • Park, Sang-Hyuk (Department of Electronic Commerce, Jinju National University)
  • 조남재 (한양대학교 경영학부) ;
  • 박기호 (한양대학교 대학원 경영학과) ;
  • 박상혁 (국립진주산업대학교 전자상거래학과)
  • Published : 2003.12.31
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Abstract

The use of electronic mail and messenger software tools has been increased rapidly over a decade. Compared to the variety of research related to the relationship between personal psychological traits and communication modes, effects of human psychology on online activities have only recently become a focus of interest. This research analyzed the relationship between personal psychological type and online connectivity. We employed network analysis methodology and collected and analyzed data from 146 subjects. Significant differences in network measures were found among groups with different psychological style. Findings of the research can provide several implications for managerial activities regarding social connectivity.

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