A Study on the Possibility of Being Successful B2B e-Marketplaces in the Early stages

우리나라 기업간 e-Marketplace의 단계별 성장가능에 관한 탐색적 연구

The purpose of this paper is to examine the possibility of whether B2B e-marketplaces continue to grow. There are numerous barriers to the growth of e-marketplace, but certain key factors can push e-marketplaces beyond these obstacles. In the stage of generating traffic, it is essential to find a vertical area to attract buyers and sellers which can generate B2B transaction through e-marketplace. Generating traffic is possible only for e-marketplaces established by those who have vertical knowledges and strong off-line relationship in the vertical areas. In the stage of concentrating traffic, more attention should be given to reach critical mass and to increase transaction through e-marketplace. Currently, there seems to be a tendency that having major buyers as members of a e-marketplace is an true factor for the successful e-marketplace. Finally, to attain the locking traffic, e-marketplace needs to have the ability to generate revenue through B2B transaction. What we have learn from this study is that having the software-technology is not a sufficient condition to successfully operate B2B e-marketplace. It is important for e-marketplace to attract major players in order to increase B2B transaction, and also to make profit by them.