Asia pacific journal of information systems

The Korea Society of Management Information Systems (한국경영정보학회)
권호 표지

Development of A Web-based Buying Decision Support System for A Cyber-Shopping Mall

사이버쇼핑몰을 위한 웹기반 구매 의사결정지원시스템의 개발

  • 정병호 (전북대학교 산업정보시스템공학과) ;
  • 김우주 (전북대학교 산업정보시스템공학과) ;
  • 두계웅 ((주) 오픈테크 SI사업부) ;
  • 이근열 ((주) GenuWin ERP 팀) ;
  • 양필수 (전북대학교 산업공학과)
  • Published : 2003.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

As E-commerce is getting more popular, consumers faces more decision complexity than ever before because they can get greater alternative choices. Futhermore, consumers are sometimes motivated to expand effort in making a good decision in the case of relatively important and non-routine decison, such as buying a house or car. Thus, a buying decision support function is required to help consumers make decisions that have the greatest effects on consumer's lives. We develop a propotype system of a web-based buying decision support system for a cyber shopping mall. A buying decision of a consumer is a multi-attribute decision problem and is supported using analytic hierarchy process model. The system was implemented using HTML, Java, Java applet, JSP.

Keywords

References

  1. 김성희, 정병호, 김재경, 의사결정분석 및 응용, 영지문화사, 1999
  2. Anon, Winning the Online Consumer: Insights into Consumer Behavior, Cambridge: Boston Consulting Group, Mar. 2000, www.bcg.com
  3. Baty, J.B. & R.M. Lee, 'InterShop: Enhancing the vendor. customer dialectic in electronic shopping,' J. of Management Information System, 11(4), 1995, pp. 9-31 https://doi.org/10.1080/07421222.1995.11518058
  4. Chou, Seng-cho T., 'Migrating to the Web: a web financial information system server,' Decision Support systems, 23(1), 1998, pp. 29-40 https://doi.org/10.1016/S0167-9236(98)00034-7
  5. Guttman, R.H. AG. Moukas & P. Maes, 'Agent-mediated electronic commerce: A Survey,' In M. Klusch Ed. Intelligent Information Agents, Berlin: Springer, 1999
  6. Keeney, R.L. & Raiffa, H, Decisions with multiple objectives: Preferences and tradeoffs, New York, John Wiley & Sons, 1976
  7. Mathieson, K., M. Bhargava, & M. Tanniru, 'Web-based Consumer Decision Tools: Motivations and Constraints,' Electronic Markets, Vol. 9, No.4, 2000, pp. 274-277 https://doi.org/10.1080/101967899358978
  8. Miles, G.E., A Howes, & A Davis, 'A Framework for Understanding Human Factors in Web Based Electronic Commerce,' I. J. of Human Computer Studies, Vol. 52, No. 1, 2000, pp. 131-163 https://doi.org/10.1006/ijhc.1999.0324
  9. O'Keefe, R.O. & T. McEachern, 'Web-based Customer Decison Support Systems,' Communications of The ACM, Vol. 14, No.3, 1998, pp. 71-78
  10. Saaty, T.L., Analytic Hierarchy Process, New York, McGraw-Hill, 1980
  11. Silverman, B.G, M. Bachann, & K. Al-Akbaras, 'Implications of Buyer Decision Theory for Design of e-Commerce Websites,' I.J. of Human Computer Studies, Vol. 55, No.5, 2001, pp. 815-844 https://doi.org/10.1006/ijhc.2001.0500
  12. Turban, E., J. Lee, D. King, & H.M. Chung, Electronic Commerce: A Managerial Perspective, Prentice Hall, 2000